April 15th, 1955

McDonald’s – McDonald’s System, to be precise – opens it’s first restaurant. The company is now known as McDonald’s Corporation and controls the largest restaurant franchise in the world.

April 15th, 2021

To celebrate this anniversary, we launch a line of burgers for the retail market, playing on the clarity of content.
Have you ever noticed that burgers look all alike in supermarkets? Maybe you think you bought beef and you find yourself eating pork instead: alike like that. It happened recently to grandma Maria (a close relative of ours).

From this spark comes everything else: brand concept, name, logo, packaging and advertising.

Is beef you want? You don’t even need to read.

Same for pork...

... for chicken...

... for fish...

... and for the veggie burgers too, they’re more popular every day.

Advertising comes easy...

... you just need to find the right spaces.