December 11th, 1983

Valentina Aucello was born. She's not very well-known worldwide, but she's essential to us.

December 11th, 2021

Valentina is a make-up artist and has a personal logo from which we extract the central line.
We employ this line for a new brand of lipsticks, that we call Vipstick.

We base the brand concept on some of Valentina's many passions, from which we draw colours, names and visuals for the packaging of 6 new products.

XMAS
Feeling a suggestive and suspended atmosphere, tasting small joys, finding warmth in one's home and loved ones, waiting for something magical.

CAKE
Life is fun, eat it up!

FAIRY
Living in one's own world: unreal, fantastic, extraordinary, wonderful.

PULP
I do believe Marsellus, my husband, your boss, told you to take me out and do whatever I wanted. Now, I wanna dance, I wanna win. I want that trophy.

ROMA
Poverty, desperation. Hope, redemption, wishing for a new life. Neo-realism, Cinecittà.

FRIDA
Pies, ¿para qué los quiero si tengo alas pa’ volar?

You've got to try them all at least once.