July 6th, 1885

Louis Pasteur successfully tests his rabies vaccine. The patient is Joseph Meister, a boy bitten by a rabid dog.
At last, an excuse for us to talk about vaccines too.

July 6th, 2021

Anti-Covid vaccines have become well known to the public: we call them by name and are familiar with their different personalities. From this idea a worldwide branding campaign has sprung, to be launched in pharmacies, where all of us will soon be able to choose the one we like best.
Which Covid-19 vaccine would you go for?

Do you prefer Pfizer? Without a doubt, one that inspires confidence.

Astra Zeneca, on the other hand, is for the more adventurous: "from the stronghold of science it comes, packing its atomic punches...".

Johnson & Johnson has become Johnson2 (read Johnson Squared) and has two as yet unknown, but soon to become famous, testimonials.

Moderna is targeting a very specific niche, deploying a marketing strategy aimed at a specific demographic group.

And Sputnik? Well, here courage is called for as natural selection rules. The faint-hearted among us are advised to steer clear.

In the chemist's, however, they will all be available at the same time, at the same price: all you have to do is choose.