August 6th, 1919

In the pulp magazine All-Story Weekly, The Curse of Capistrano gets published with the first of five installments. It's a short novel by Johnston McCulley, in which the character of Zorro has his debut.

August 6th, 2021

We create a new product inspired by this legendary character:
Zorro, La salsa que te marca.
That is, the hot sauce that leaves its mark.

Product and logo are one and the same. For the communication campaign we add the concept of "mark" in a way that's unmistakably connected to the product.

We base the campaign on three different visuals, that alternate across several means of communication.

The packaging design amplifies the brand image and encourages the purchase of the box set of 16.

We also make arrangements with the famous chain of restaurants El Plato Caliente, whose locations are primarily in California, Nevada and Baja California, to give away an amazing gadget to all its younger customers.

Finally the means of transport: recognisable vehicles and drivers with great voices.