October 7th, 1491

Magia di Battista di Nicola Ciarla dies when her son Raffaello Sanzio (widely known as Raphael) is just 8.

October 7th, 2021

Alright, it's not that much of a thing. But it's an excuse for doing something with the School of Athens, that fresco by Raphael that unfortunately we've never got to see in person, but we know by heart, figure by figure
Taking from this fresco, we launch a brand of school supplies that's supposed to compete with Marvel's superheroes, offering much more classical characters.

The visual for each product is based on the name of a chosen character and on the highlighting of that same character in the fresco.

So we manufacture the Pythagoras notebook...

... the Zoroaster diary...

... the Euclid pencil case...

... the Hypatia school bag...

... the Plato backpack...

... and the Diogenes lunch box.

In order not to be humiliated by Spider-Man, we are choosing unconventional points of sale and keeping slightly higher prices compared to the competition.

"Necessity is the mother of invention". It's just an example, our characters are an inexhaustible source of quotes to be used in the advertising.
Sure, if you're easily pleased you could quote even Spider-Man, but we would win big in this contest.