May 10th, 1888

Maximilian Raoul (Max) Steiner was born. He wrote the score of Gone with the Wind, ranked by AFI as the second greatest American film score of all time. The first one is Star Wars.

May 10th, 2022

Max's passion for smoking, together with the title of the film and a line taken from it, are the perfect starting point to create a brand of cigarettes, specifically made for the unshakable ones who, frankly, don't give a damn.

So, a brand that addresses the heavies and most determined smokers who, with every purchase, will be able to choose between different pack versions, based on the main characters of the film.

The commercial packet, though, is subject to the dictates of the law and must show warning labels. This actually helps us with the advertising campaign, that aims to arouse curiosity of the unshakable ones, using the world-famous line spoken by Rhett Butler at the end of the film.

Going back to the starting point, Tara's Theme, extracted from the score by Max Steiner, will be the soundtrack of our campaign.