March 9th, 1959

The Barbie doll is launched in the stores, it’s the first fashion toy in history. Around 350,000 Barbie dolls were sold during the first year of production. Currently, according to Mattel, three Barbie dolls are sold every second. Worldwide.

March 9th, 2021

She’s been a princess, a ballerina, an astronaut, a doctor, a gymnast, a photographer... The time has come for Barbie virtual assistant.

To avoid any complaints from Mattel, the name becomes an acronym.
She does the same things as Alexa, Siri and all the others, but B.A.R.B.I.E. has her own eyes, meaning cameras, and turns the head following the voice of who’s speaking to her or possibile environmental noises, when the security mode is activated.

Not only she’s integrated with all the apps of daily use, she’s always up‑to‑date with the trends of the moment too. She learns your habits, memorises your requests and continuously improves, getting to know you better than yourselves.

3D modelling by Jacopo Luvié, CG artist (@jackstuff__).