February 12th, 2000

In Santa Rosa, California, Charles Schulz dies, saying goodbye forever to his fans the next day, through the last Peanuts strip. In accordance with his wishes, no one will continue to draw Snoopy and Co.

February 12th, 2021

We commemorate him by creating the brand for an outlet of food and accessories for small animals. Like Snoopy.

We honour Schulz's final wishes and, without plagiarising him, create a logo inspired by a recurring scene in the Peanuts strips.

We design an architectural format for the outlets to fit iconically into typical shopping centre spaces.

To build customer loyalty, we also create a private label, offering products that draw inspiration from the brand and using famous Snoopy catchphrases on the packaging.

And finally, we organise home deliveries.