March 2nd, 1933

The American monster / adventure / romance film King Kong opened in New York City to rave reviews. It has been ranked by Rotten Tomatoes as the fourth greatest horror film of all time and the forty-sixth greatest film of all time.

March 2nd, 2021

The strength and resolve expressed by the movie's core scene, produce the brand concept for a CrossFit “boxes” franchise. It's not even necessary to fully mention the characters: the name is KK CrossFit.

The logo represents that same scene, with a few adjustments.

The brand calls for well-finished reception areas...

... while we deliberately neglect the “box” interior, just integrating the typical wall logos (what was the name of that blonde again...?).

The logo and its colours are suitable for any kind of customisation, for a series of gadgets matching every crossfitter.

Speaking of customisation, our dietary supplements with their special product design can be found in all the boxes.

Finally, social media marketing: a format fitting every need.