Now and Then
Almanac

21
January
21st day of the year
344 days until the end of 2022
Saint of the day
Agnes of Rome
Zodiac Sign
Aquarius
Versione italiana

January 21st, 1911

The first edition of the Monte Carlo Rally, wanted by Prince Albert I, kicks off. It's the most popular and important rally of all and, since 1973, marks the beginning of the world championship in January.

January 21st, 2022

The professional background of one of us also includes rallies, just look at our website; so we create a whole new one. Snow, gravel, fast asphalt, desert, an island turned into a racetrack...?
Let's organise it in Rome: the Rally Sette Colli (Seven Hills Rally). For electric cars only.

The Capitoline She-Wolf, with her teats, gives the necessary energy to the participating cars: it's the logo of the event. There are several versions of it, including the traditional car plate.

Then we create a cover image for all the necessary visual tools, from roadbooks to the website, from posters to advertisement.

The special stages are 7 short circuits to be run 7 times:
1. Campidoglio, 2. Quirinale, 3. Viminale, 4. Esquilino, 5. Celio, 6. Aventino and 7. Palatino (Rome's original Seven Hills).
Transfers are needed to move from one circuit to the next, passing by some of the most iconic places of the Eternal City, at a moderate speed of course.

For the vehicles charging, we place DC fast chargers, delivering up to 140 kW, in some strategic points of the itinerary.

The goal is for the Rally Sette Colli to become part of the FIA World Rally Championship in a few years from now: when electric cars are definitely accepted, this will be the most popular race of all.