December 6th, 2017

At the Ara Pacis in Rome, the i-Leader research results are finally disclosed. Chiara Ferragni is awarded in two major categories: "Top Digital Leader" and "Web Star Women" (if you are not getting it, just pretend that you are: otherwise you're out from the start).

Someone might have missed it, since our Almanac's public (at least part of it) is made of people that are too busy to give weight to trifles such as these; anyway Chiara Ferragni is also an established total look clothing brand that, graphically, is represented by a long lashed eye.

December 6th, 2021

It's the day before Saint Ambrose's Day and the famous "Oh bej! Oh bej!" fair in Milan: we play upon all this and create a brand for vendor stands. In keeping with the tradition of fake trademarks, we crown a list of unknown (until now) fashion queens, slightly taking inspiration from Chiara Ferragni's name and graphics.

Here's what we could expect to find in the stands starting tomorrow.

Some people pointed out that this whole operation could not be strictly following the law, but we're quite certain that there's no basis for any possibile charges.

We'll see.