January 7th, 1912

Charles (Chas) Addams was born in Westfield, New Jersey. He was a satire cartoonist with a macabre sense of humor. His most famous characters are the members of the Addams Family: coming out as comic strips on the New Yorker, they became the protagonists of TV shows, cartoons, movies, musicals, video games, pinballs and various merchandise.

January 7th, 2021

Taking inspiration from the work of Charles Addams and mocking a far more famous Italian Mill (Mulino Bianco), we launch a brand of baked products (Mulino Addams meaning Addams Mill).

We create a logo that calls for the brand values, and introduce a mascot. Alive.

Then we deal with the design of the products. We get them from Pugsley’s favourite toys, together with other permanent characters.

And here’s the packaging: a touch of character for breakfast to start your day right.

Eventually, we perfect a 3D virtual set in computer graphics, in which the stories we’re planning to broadcast on TV and social network will take place.