Now and Then
Almanac

25
June
176th day of the year
189 days until the end of 2023
Saint of the day
William of Montevergine
Zodiac Sign
Cancer
Versione italiana

June 25th, 1852

In Reus, Spain, Antoni Gaudí, el Arquitecto de Dios, was born. 7 of his works in Barcelona have been listed as UNESCO World Heritage Sites since 1984. Among them, the Sagrada Familia, which attracts 4.5 million visitors a year.

June 25th, 2023

Sagrada Familia, Arquitecto de Dios, a hairy, bearded man who takes selfies in his underwear to design his statues... What more can you possibly want by way of inspiration?

Let's create a brand of beer. Beer for tapas, beer from Barcelona.
As for the bottle, we reference another work by Gaudí: Casa Milà (la Pedrera).

While we're at it, we put into production several others types of beer.

And then we do whatever it takes for this brand to conquer the hearts of the people of Barcelona and the world.

As a brand, it would definitely work.
Who knows if Antoni would be happy with this birthday present: according to Wikipedia, you wouldn't think he was a bundle of joy.