May 6th, 2023

The Coronation ceremony of the King and Queen Consort took place in Westminster Abbey, London.

May 8th, 2023

After the celebrations were over and he returned to work, King Charles III peremptorily announced that the Monarchy of the United Kingdom was over: «Cut the bullshit, let's privatise!», he apparently declared to the BBC. Thus The Royals PLC (Public Limited Company) was born and is soon to be listed on the London Stock Exchange.

The symbol of the new company is inspired by the Royal coat of arms of the United Kingdom. The idea is to make it different: looser, more pop, while maintaining its traditional look and authenticity.

There are plans to run the Monarchy's most iconic sites as museums open to the public, host shops of selected and exclusive brands, and, wherever possible, even a 7‑star hotel.

Basically, everything will go on just as before, but only for show.
Let's plaster London with a simple and immediate poster. The media buzz will do the rest: they will speak of nothing else all over the world, so further advertising investment will be unnecessary. And gossip is welcome!

The aim is to be a sell-out for tourists: rivers of money that will fill the coffers of the new PLC, and generate tax money for the UK (which will soon change its name and, thereby, have an excuse to re-enter Europe).