March 25th, 1932

In New York, the release of the first of 12 films in the Tarzan saga starring actor Johnny Weissmuller: Tarzan, the Ape Man.

March 25th, 2023

6 Olympic medals, 52 US national titles, 67 world records, 5 wives, 3 children, 12 films as Tarzan and 13 as Jungle Jim: Johnny Weissmuller, as the saying went in his day, was "a real man". So let's create a men's fragrance, but one with an "eco-luxury" character, no cheap chav trash.

We design a logo whose visual layout, combined with different "furs", is also used for a trio of fragrances, inspired by three denizens of the jungle.

For the launch campaign, Johnny himself steps into the frame, perfectly at ease with everything that would startle any adult male of our times.

All that remains is for us to go wild.

3D Parfumeur: Jacopo Luvié, CG artist (@jackstuff__).